Good2Go is a one-of-a kind, healthy alternative to a fast food restaurant located in a large strip mall off a busy highway. Their long term goal is to franchise.

PROBLEM: Almost a year in business, they've noticed a reduction in the number of new customers. The restaurant's exposure is confined to their location, and media advertising has not been consistent due to a limited marketing budget. They were in need of marketing ideas that would increase their business at a fixed cost.

IMPLEMENTATION: We began placing print ads for an 8-week run in a free county news and arts weekly that had affordable rates and a circulation of 8,500, distributed to over 200 local businesses.

RESULT: After the first month, business increased by 10% daily. We will continue to market the brand with creative, low-cost, mixed-media ideas on a consistent basis.